B2B consulting
Uncle Lu Group
A credibility-first brand and qualification funnel for a high-ticket sales consultancy.
The brief
Uncle Lu Consulting Group helps established contractors and select private clients close complex, high-value deals. The site had to project authority to a discerning B2B audience, make a deliberately selective qualification stance unmistakable, and route serious prospects into a booked fit call — not generic lead capture.
The build
- 01Authority-led narrative tuned for long B2B procurement cycles
- 02Explicit qualification and 'what we don't do' framing to self-filter leads
- 03A single primary conversion: the booked fit call
The result
Live at unclelugroup.com with an industry-segmented narrative and a qualification-driven booking flow.
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